{"id":36,"date":"2023-01-15T20:22:12","date_gmt":"2023-01-15T20:22:12","guid":{"rendered":"https:\/\/arielsimpson.com\/?page_id=36"},"modified":"2025-10-15T22:11:10","modified_gmt":"2025-10-15T22:11:10","slug":"about","status":"publish","type":"page","link":"https:\/\/arielsimpson.com\/index.php\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t
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\"I want to help you escape
daily fire-fighting and status meetings, to get back to the meaningful work you love to do.<\/b>\"<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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– Ariel Simpson<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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I\u2019m Ariel Simpson, an executive coach based in Austin, Texas, who helps leaders stay effective \u2014 and human \u2014 in times of change.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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I became a coach because I kept seeing the same pattern: smart, capable leaders quietly drowning. They had all the technical skills, but no one had ever taught them how to navigate the human<\/em> side of leadership: the politics, the boundaries, the emotional labor of keeping a team afloat.<\/p>\n

In my years working alongside executives and teams, I saw how much potential gets lost when leaders take on too much or try to protect everyone else from the weight of change. I wanted to help them approach leadership in a way that\u2019s both strategic and sustainable, so I built my career around the intersection of business strategy and human behavior.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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I earned my bachelor\u2019s degree in Psychology from St. Edward\u2019s University here in Austin and my master\u2019s in Clinical Psychology from Abilene Christian University. I also hold a certificate in Digital Transformation from UC Berkeley. Over more than a decade in corporate strategy and organizational development, I\u2019ve learned that the technical side of change is usually the easy part \u2014 it\u2019s the people side<\/em> that makes or breaks everything.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Now, through my coaching practice, I help leaders get clear on what\u2019s actually theirs to own, stop taking on everyone else\u2019s problems, and lead in a way that doesn\u2019t burn them out.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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When I\u2019m not coaching, I\u2019m reading fantasy novels or professional development books (sometimes both at once), watching old movies, listening to Stevie Nicks on repeat, and serving as an exhausted butler to my over-indulged poodles, Jujubee and Jinx. I\u2019m back in Austin now after some time away, happily rediscovering all the city\u2019s quirky corners.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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“I want to help you escape daily fire-fighting and status meetings, to get back to the meaningful work you love to do.“ – Ariel Simpson I\u2019m Ariel Simpson, an executive coach based in Austin, Texas, who helps leaders stay effective \u2014 and human \u2014 in times of change. I became a coach because I kept […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"footnotes":""},"class_list":["post-36","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/arielsimpson.com\/index.php\/wp-json\/wp\/v2\/pages\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arielsimpson.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/arielsimpson.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/arielsimpson.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arielsimpson.com\/index.php\/wp-json\/wp\/v2\/comments?post=36"}],"version-history":[{"count":100,"href":"https:\/\/arielsimpson.com\/index.php\/wp-json\/wp\/v2\/pages\/36\/revisions"}],"predecessor-version":[{"id":2302,"href":"https:\/\/arielsimpson.com\/index.php\/wp-json\/wp\/v2\/pages\/36\/revisions\/2302"}],"wp:attachment":[{"href":"https:\/\/arielsimpson.com\/index.php\/wp-json\/wp\/v2\/media?parent=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}