Accountability Is a Conversation
November 5, 2025
Several years ago, I heard Ari Weinzweig— co-founding partner of the Zingerman’s Community of Businesses in Ann Arbor— speak. During the Q+A, someone in the audience
Get Un-stuck, and Bring Your Team With You.
I'm Ariel Simpson, an Executive Coach who helps leaders rediscover their joy and momentum.
Does this sound like you?
You were awesome at your last job, but no one trained you to lead.
New Roles, New Rules
Suddenly you’re managing people, navigating personalities, and trying to inspire trust—all while still figuring out what “good leadership” looks like. I help new leaders make that shift with confidence—clarifying expectations, setting boundaries, and building trust so you can guide the work instead of doing it all yourself.
You care deeply about doing things right, but it feels like no one else does.
Feel Like You’re on an Island?
Maybe your peers are cliquish, your boss is difficult, or your team is resistant to change. I help leaders turn frustration into influence: seeing allies instead of obstacles, building trust, and getting people genuinely on board.
You’ve got the plan mapped out, but your team isn’t on board.
Leading Change Without Losing People
You know what needs to happen—the new process, the reorganization, the system rollout. But getting people to actually embrace it? That’s the hard part. I help leaders navigate the human side of change: addressing resistance, building buy-in, and keeping your team engaged instead of just compliant.
A Champion for
Your Priorities
I’ve spent over a decade helping leaders figure out what actually matters to them. With a master’s degree in psychology and years of working alongside teams in all kinds of industries, I help you get focused, stay grounded, and lead.
Break free from endless meetings and “emergencies,” and fill your days with meaningful work.
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Change Leadership
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Organizational Agility
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Building Trust and Accountability
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Emotional Intelligence
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Healthy Conflict Management
Individual Coaching Sessions
It doesn’t have to be lonely at the top. With one-on-one coaching sessions, executives and business leaders have an objective partner to provide feedback, perspective, and new leadership tools.
Custom Workshops
Spread new ideas and techniques, or solicit feedback from a larger group by holding custom workshops for leaders and their teams
Personalized Growth Plans
Every business is different, and we’ll work with you to create a custom growth plan for you and your business using our proprietary seven-point model.
Process Improvement Plans
For modern leaders with outdated processes, get a fresh look at how to improve efficiency and sustainability in your value streams.
Let's Get Started
Free Consultation
Book a free 30 minute consultation
Set Frequency
Pick a coaching frequency that fits your schedule
Build a Plan
Develop a growth plan together customized to your needs
Grow
Watch as your priorities gain momentum
Psychological Insight +
Resilient Processes
Ariel Simpson uses her experience in clinical psychology, corporate strategy, and Agile consulting to add more tools to your leadership toolkit.
Client Testimonials
"Within the first full year working together, projects I manage are achieving maximum results in half the time. Within the first session, Ariel identified basic changes to be made to move to a more agile approach in managing projects. Use her!"
Change is hard. Lucky for us, we had Ariel when we started our Agile journey at T-Mobile.
Ariel was our sherpa to help navigate not only how our teams and processes needed to change, but how we needed to evolve our own perspectives to find success. No matter the size or complexity of the issue we worked through, Ariel was always ready to help us see a path forward.
She made our processes better but also made our leaders and teams perform at new levels.
Change is hard. Lucky for us, we had Ariel when we started our Agile journey at T-Mobile.
Ariel was our sherpa to help navigate not only how our teams and processes needed to change, but how we needed to evolve our own perspectives to find success. No matter the size or complexity of the issue we worked through, Ariel was always ready to help us see a path forward.
She made our processes better but also made our leaders and teams perform at new levels.
"Ariel is a great coach! She is kind, patient, and really listened to my needs, then helped me find the tools and skills that I already possessed to achieve the result I wanted."
"Ariel is a great coach! She is kind, patient, and really listened to my needs, then helped me find the tools and skills that I already possessed to achieve the result I wanted."
Latest Blog Posts
Why the Best Leaders Say “That’s None of My Business”
October 21, 2025
There’s a book making the rounds right now, Let Them by Mel Robbins, and I love that it’s getting leaders to think about letting go
If You Haven’t Said It Out Loud, It’s Not a Boundary
October 5, 2025
Boundaries are my favorite coaching topic. My first therapist introduced me to the concept twenty years ago, and it changed my life. I’m always eager
How Elon Musk destroyed a colossal pile of cash in six months: Culture Clash
February 23, 2023
Writing this week is John Graham. He co-founded Guildmaster Consulting, specializing in management coaching. For more content like this, check out Guildmaster’s blog and follow
Three Keys to Being a Customer-Centric Leader
August 2, 2021
[By Ariel Simpson, originally published May 2021 at EngagedAgility.com] When creating a new product or service or even an entire business, it’s common to make profit
Urgent vs Important: How to Make Your Goals Reality
June 16, 2021
Imagine driving down the highway drinking a warm cup of coffee. There are a lot of cars around you, and you’re cruising at about 65